Data Types in Business Intelligence

A gentle introduction to Business Intelligence and the types of data you will encounter

Blake Samaha
6 min readJul 14, 2020
Photo By: Vladislav Babienko via Unsplash

Datafication refers to the measurement and storage of everything in our lives. Every day more ordinary appliances become “smart” furthering the growth of the Internet of Things (IoT) universe. Don’t believe me? Take a look at the newest smart refrigerator and think about the amount of data that it could collect from you. Thanks to more affordable smart devices, the rate at which we generate information is increasing by the day. It has never been more critical that a business is data-literate to navigate today’s fast-paced business climate.

Business Intelligence (BI) is a blanket term that encompasses generating, measuring, storing, communicating, and analyzing data — that is a lot of verbs! While BI has been around since the 1960’s it has taken hold as a buzzword the last few years with the emergence of fields such as data science.

That smart refrigerator we referred to earlier can capture data to make inferences on the times…

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Blake Samaha

I am a data junkie working to kick my addiction to MS Excel with Python.